New Naturalist Newsletter

Newsletters are a great way to stay in touch with your subscribers - these may be your customers or just potentially interested parties. Above is quite a comprehensive one we've printed for "The New Naturalist" (www.thenewnaturalistcollectorsclub.co.uk)

This is a great example of a newsletter because:

• the target market, i.e. the subscriber who will read it, has been well defined
• it's published regularly - quarterly in this case
• it provides useful information for the subscriber
• it reminds subscribers about services/products on offer
• the design has been well thought out and excuted.

Sometime customers come to us and they've only really got the content for the first issue. They have so much news to tell their customers and think a newsletter is the answer. A newsletter is a real commitment and so we recommend making sure you have enough news through out the year to justify one - otherwise it might be better do something else, e.g. a one-off brochure.

However if you can commit to publishing a regular newsletter then it can be very effective. If the content is useful, subscribers will pass it on to people they know and so do your markting for you. A newsletter is a good way to demonstrate that you really are an expert in your field - not just because it says so on your website. Keeping your organisation's name fresh in subsribers minds means that when they do need your service they are likely to think of you first.