Graphic Design isn't always about making things look nice, but it is always about good design. In the above example the design was about being able to convey a lot of information in a small space.
Noma (www.complementary-medicine.com) offers a professional service to qualified practitioners of complementary medicine. One of the products that they import has all the important medical information only written in German. So Noma had to replace the German with English.
We designed and printed these labels on a roll for them. We do a large variety of labels and stickers, including car window stickers, CD/DVD labels, sheets of labels etc.
The difficulty with this job was being able to squeeze all the information into a tight space. This is where you need a professional design package. MS Word only has limited functionality for tweaking the letter/line spacing, point size and kerning etc. which is what you need to be able to do!
We’ve taken a 12 page MS Word contract and squeezed it down to 4 pages while still keeping it readable. To do that you need to be good at using Adobe Indesign.
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