We designed the above corporate identity and business stationery for Statham Property Maintenance who are based in Southampton.
It’s easy to forget how important business stationery is for a company. If you are trying to win a new contract by writing to the prospective customer on what is obviously a home produced letterhead it won’t inspire their confidence. In trying to save a few quid in printing costs you could loose thousands of pounds worth of business. Business stationery typically consists of letterheads, compliment slips, business cards and sometimes continuation sheets.
How can you tell the above stationery hasn’t been produced at home?
- The company has a corporate identity (see below)
- It’s obvious some thought has gone into the design of the letterhead and business card
- Good quality paper has been used for the letterheads and compliment slips
- Heavier card has been used for the business card
- It’s well printed – lithographically as apposed to inkjet or laserjet (you can tell the difference)
The corporate identity is the combination of the text, graphics and colours used. You know how you would like your business to be perceived but the art is to make sure your marketing material conveys this consistently. A corporate identity helps customers familiarise themselves with your brand and so instantly recognise that the message is from you.
The clever idea in the above logo is that the different elements, i.e. the logo and icons, can be used in different way across a range of marketing material.
